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Principal Market Development Manager - Pharmaceuticals
Waters • Milford, MA, US • published 2026-09-30 13:58:50.860227
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Overview: As part of the Americas Commercial Marketing team, the Principal Market Development Manager \- Pharmaceuticals will play an integral role in the development and execution of a dynamic integrated marketing plan that helps achieve business objectives of our instrumentation, software, consumables, and services business within the Americas Pharmaceutical markets. Through a good understanding of customer requirements, market dynamics, regulatory influences, the individual will collaboratively develop and execute marketing and sales strategies aimed at generating pipeline revenue which fuels our growth in the Pharma market. Responsibilities: * *Tactical Plan Design and Execution:* Develop and successfully implement a marketing business plan that is aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas. Create an integrated marketing plan that helps promote awareness of Waters solutions (e.g., marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings and tradeshows) to both new\-to\-Waters and recurring customers. * *Demand Generation:* Responsible for the strategy and execution of...
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