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Brand Manager

Theory Wellness • Medford, MA, US • published 2026-10-08 03:03:36.678841

Description

**Summary** Theory Wellness is a vertically integrated, employee\-owned cannabis company building a true house of brands. As Portfolio Brand Manager, you will own the growth of our full owned\-brand portfolio, including Theory, Exo, Tempo, Amida, Bushel, Hi5, and Five Islands, and any future Brands. You are the person who turns each brand's strategy into performance, using data to decide where to invest, what to launch, and how to win at shelf across both our own dispensaries and third\-party wholesale accounts. This is a traditional, strategy\-driven brand management modeled on how the best CPG brands are run. Your focus is strategy, product innovation, multi\-outlet growth and in\-market awareness driving tactics. You will work across sales, retail, creative, production, and compliance, with direct reporting to marketing leadership. **Responsibilities** **Brand Strategy \& Portfolio Management** * **Portfolio Ownership:** Own the positioning, architecture, and growth strategy for Theory's owned brands and any future brand development. * **Brand Planning:** Build annual and quarterly brand plans with clear objectives, positioning, target consumers, and priorities for each brand. *...

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