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Director of Ecommerce — DTC Wellness Brand

Soul • Remote, US • published 2026-10-13 02:25:37.136370

Description

**About the brand** An eight\-figure, profitable, founder\-led DTC wellness brand on Shopify. Seven\-figure monthly revenue, \~600k\-person owned email/SMS list, eight years of customer data, and a hero product line that has been a category staple. A federal regulatory change on 12 December 2026 removes one product line from the market, and the business has already rebuilt its strategy around what comes next: a focused CBD range (a sleep gummy with a unique blend and a topical relief product) and a new low\-dose THC gummy launching in December. The closeout of the outgoing line is fully planned and staffed and is not this role. This role is the growth engine for what replaces it. **The mandate** **One number:** add $400k/month in revenue and $200k/month in contribution margin (after sales and marketing) across three SKUs by Q1 2027, then keep scaling. You'll start with a \~$15k/month Meta budget on a fresh funnel, a 600k list to cross\-sell into, an email agency, a CRO/design/dev agency and a creative pod already in place, and a weekly scorecard structure to run it all through. Three SKUs, three targets (\~$133k revenue / \~$66k contribution margin each): the sleep gummy, the topic...

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