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Brand Communication Manager, Biotherm

L'Oréal • Mainland, PA, US • published 2026-11-12 12:59:42.025999

Description

* Build the brand image, develop visibility and reinforce locally its reputation over time \- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity : \- Develop a communication plan with the management committee, validated by the GM \- Implement integrated communication campaigns on major product launches, brand events…. \- Manage media relations, including new media relations \- Build a media\-mapping: identify the relevant role\-players for the brand \- Coordinate with the country corporate communication team \- Manage Public Relations: spokesperson, ambassadors… \- Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy \- Support and advise the Country GM on corporate communication topics: \- Build the image strategy of the GM (content and target) \- Prepare interviews including media\-training \- Advise for internal and external speeches \- Manage internal communication for the Brand \- Build an internal communication p...

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