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Vice President, Theme Park Marketing, COTALAND

Circuit of The Americas • Del Valle, TX, US • published 2026-10-04 07:41:10.200310

Description

Description: Circuit of The Americas (COTA) is a 365\-entertainment destination for world\-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater. COTALAND is an amusement park with over 30 attractions and experiences, including first\-of\-their\-kind roller coasters. The Vice President of Theme Park Marketing is a strategic leader who plays a vital role in driving attendance, revenue, and brand loyalty for a theme park. This role requires a blend of creativity, analytical thinking, and business acumen to develop and execute marketing campaigns that capture the imagination of potential guests and keep the park at the forefront of the industry. Requirements: **Key Responsibilities:** * Develop and implement a comprehensive marketing strategy: * Conduct market research to identify target audiences and understand their preferences. * Set marketing goals and objectives aligned with the overall park strategy. * Deve...

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