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Retention Marketing Specialist

Skullcandy • Park City, UT, US • published 2026-10-10 21:03:06.160151

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Description

**Position Summary** The Retention Marketing Specialist supports the execution and optimization of Skullcandy's retention marketing programs, with primary ownership of **email and SMS** channels. This role plays a critical part in engaging existing customers, driving repeat purchase, and strengthening long\-term brand relationships. In addition to day\-to\-day channel execution, this role partners closely to support **loyalty program development, consumer insights, and retention strategy**. The ideal candidate is organized, data\-curious, and excited to learn how retention, loyalty, and customer behavior work together to drive growth. **Primary Functional Responsibilities** **Email \& SMS Execution (Primary Ownership)** * Execute and optimize email and SMS campaigns across promotional, lifecycle, and triggered messaging. * Manage campaign \& triggered flow setup, QA, scheduling, and deployment to ensure accuracy and timeliness. * Support audience segmentation and targeting to improve relevance and performance. * Maintain campaign calendars and ensure alignment with ecommerce and promotional priorities. **Performance Tracking \& Optimization** * Monitor channel performance including...


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