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Digital Communications Specialist

Children's Hospital of the King's Daughters • Norfolk, VA, US • published 2026-11-14 00:59:19.900167

Description

* **GENERAL SUMMARY** + The Digital Communications Specialist is responsible for the development, enhancement and ongoing evaluation of the enterprise\-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. The role plays a key part in advancing digital engagement by contributing to content management, digital advertising efforts, and audience experience enhancements. Reports to department leadership. * **ESSENTIAL DUTIES AND RESPONSIBILITIES** + Responsible for day\-to\-day internal and external communications, including content development, creative writing, and newsletter production. + Supports the planning, development, and execution of multi\-channel digital communications initiatives (e.g., website, email, intranet, and social media). + Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup. + Executes public\-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO). + Contributes to and maintains content planning and editorial cal...

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