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Trade Marketing Manager

None • San Jose, CA, US • published 2026-11-12 07:00:04.926845

Description

**Job Department**: Sales **Reports to**: Vice President of Wholesale \& Brands **FLSA Status**: Exempt, Salaried **SUMMARY:** The Trade Marketing Manager leads the execution of trade marketing initiatives across more than 650 licensed California dispensary accounts. Partnering closely with Sales, Brand Marketing, Retail, and Compliance, this role is responsible for translating brand strategy into retail execution that drives distribution, product visibility, menu placement, sell\-through, and velocity. The Trade Marketing Manager oversees digital merchandising, retail marketing programs, product launches, in\-store merchandising, budtender education, retail activations, and promotional execution while ensuring all initiatives are compliant with state and local cannabis regulations and aligned with Company objectives. **ESSENTIAL FUNCTIONS AND RESPONSIBILITIES (this list is not all inclusive)** * Develops and executes trade marketing strategies that support revenue growth, product distribution, retail visibility, and brand awareness across licensed wholesale dispensary accounts throughout California. * Partners with Sales to develop and execute customer\-specific marketing initiati...

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