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Brand Campaign Strategy and Activation Director

Forvis Mazars, LLP • Springfield, MO, US • published 2026-11-13 00:59:52.755630

Description

Lead the strategy and activation of an integrated external brand campaign that strengthens reputation, increases awareness and consideration, and supports business growth. This role defines U.S. brand positioning, audience strategy, messaging, channel planning, and measurement across paid, earned, owned, and shared channels. **What You Will Do:** * Develop and evolve enterprise brand positioning, campaign strategy, value proposition, and market differentiation. * Translate priority business objectives into integrated brand and activation plans. * Define audience segmentation and channel strategies across paid, earned, owned, and shared media. * Guide activation across campaigns, thought leadership, sponsorships, executive platforms, events, social media, and digital experiences. * Establish brand governance, messaging architecture, and scalable frameworks for campaign execution. * Use research, analytics, and brand health measures to evaluate outcomes and recommend adjustments. * Lead agency relationships and coordinate work across communications, marketing, digital, content, social media, customer experience, and business teams. * Lead and develop manager\- and senior manager\-lev...

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