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Sr Digital & Marketing Analyst

Waters • Milford, MA, US • published 2026-09-30 13:58:50.860525

Description

Overview: The Senior Digital \& Marketing Analyst is a key member of the Commercial Analytics team responsible for transforming digital, marketing, customer, and commercial data into actionable insights that drive revenue growth and improve customer engagement. This role partners closely with Marketing, E\-commerce, and Commercial Excellence to analyze customer behavior across the end\-to\-end customer journey, evaluate marketing effectiveness, optimize digital experiences, and support strategic business decisions. The ideal candidate combines strong analytical and technical expertise with business acumen, leveraging data from digital channels, CRM platforms, marketing systems, and commercial operations to identify opportunities, measure performance, and recommend improvements. This role goes beyond reporting by delivering meaningful insights, supporting experimentation, and influencing business strategy through data\-driven storytelling. Responsibilities: * Analyze digital and marketing performance across web, e\-commerce, self\-service, assisted channels, and marketing campaigns, including traffic, conversion, funnel performance, customer engagement, and revenue contribution. * D...

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