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Strategic Planning Director

fluent360 • Chicago, IL, US • published 2026-10-05 13:41:55.469931

Description

***Strategic Planning Director*** The Strategic Planning Director will be responsible for leading multicultural strategy and planning efforts across a portfolio of key client accounts, including Wells Fargo, U.S. Army, and other brands when needed. Based in our Chicago office, this role will provide strategic leadership, cross\-functional collaboration, and oversight to ensure impactful, insight\-driven work. **What You Will Do** * Provide multicultural and Gen Z thought leadership to clients and agency partners * Leverage storytelling to build deeper audience understanding, trust, relatability and drive multicultural recruitment and financial and home lending goals * Generate a high level of passion among the entire team * Work to keep simplicity and focus over time – always with an eye toward relevant creative output * Use syndicated research tools to interpret and analyze propriety data through a multicultural lens * Develop audience journey maps and culturally relevant communications frameworks * Serve as a voice for our multicultural consumer and provide insight on brand alignment and strategy * Collaborate with creative partners to ensure that all work is on plan, brand, and ...

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