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Marketing Manager

Wolters Kluwer • Philadelphia, PA, US • published 2026-09-25 05:23:59.512237

Description

**Job Summary:** Under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e\-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, and/or managing program/project budgets. Working as part of the Product Marketing organization, this role leads the strategic development and execution of best in class omni\-channel campaigns that deliver on P\&L objectives. The Senior Campaign Marketing Specialist also works closely with central marketing, channel experts, and data intelligence teams to ensure campaign strategy is driven by data and analytics to optimize marketing efforts. Essential Duties and responsibilities * Collaborates with product marketing and marketing channel experts to build multi\-channel plans for best\-in\-class marketing approach in the assigned B\-to\-B , B\-to\-C and B\-to\-B\-to\-C segments. This includes plan development, presentation and revision, exe...

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