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Sr. Retail Marketing & Farm Content Manager

Glass House Brands • Long Beach, CA, US • published 2026-10-06 01:33:33.778716

Description

The Sr. Retail Marketing and Farm Content Manager divides responsibilities equally between Retail Support (50%) and Farm Support (50%). The role develops and executes retail marketing initiatives that drive customer engagement, brand visibility, store traffic, and sales, while supporting the Creative Director in producing farm videos for SOP implementation, onboarding, and workforce training. **Essential Duties and Responsibilities:** **Retail Support (50%):** Develop and execute marketing strategies across multiple GHR dispensary locations, connecting campaign planning with store\-level execution and customer experience. * Plan and execute promotions, in\-store activations, retail events, seasonal campaigns, limited\-time offers, and product launches. Coordinate with Glass House Farms, PLUS Products, and other retail brand partners to align initiatives with retail objectives. * Visit stores to evaluate visual merchandising, signage, promotional standards, customer flow, engagement, and the overall retail experience. Identify opportunities to improve traffic, conversion, and sales. * Work with store managers and budtenders to gather feedback on customer behavior, product performanc...

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