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Brand Manager, OurBrands

C&S Wholesale Grocers • Grand Rapids, MI, US • published 2026-09-25 05:23:59.521216

Description

**Position Overview** The Brand Manager, OurBrands, is responsible for driving the strategic growth, performance, and long\-term equity of the company’s private label portfolio across customer\-facing touchpoints. This role leads brand planning initiatives that strengthen brand positioning, improve shopper engagement, and support enterprise\-wide business objectives. The Brand Manager partners cross\-functionally with merchandising, sales, product development, operations, and Insights \& Analytics (I\&A) teams to translate consumer, category, and performance insights into data\-driven brand strategies and creative initiatives. This role is accountable for helping shape brand direction, stewarding brand standards, and ensuring all creative, packaging, media, and marketing communications consistently reflect the brand vision and business goals. The ideal candidate combines strong strategic brand management capabilities with a background in graphic design and creative development, bringing both analytical thinking and creative leadership to the role. This position also plays an important governance role in overseeing creative quality, agency alignment, and brand consistency across all...

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