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Marketing Brand Manager - Resort

Lakeshirts • Detroit Lakes, MN, US • published 2026-10-03 03:13:59.943349

Description

**BUILDING BRANDS THAT BRING THE DESTINATION TO LIFE** **THE OPPORTUNITY** Do you feel most at home somewhere between a mountain trail and a lake sunset? Does a weekend packed with outdoor adventure, local shops, and a worn\-in tee sound like your kind of life? Can you spot what makes a resort town feel like a community and translate that into a brand? If those questions excite you, this role may be for you. We're looking for a strategic and driven Brand Manager to lead the marketing strategy, positioning, and expression of several of our resort brands. This role is one of two brand roles on the resort division at Lakeshirts and this particular brand manager is responsible for elevating our brand presence across destination and outdoor lifestyle markets Lakegirl and for our legacy resort brand Blue84 Resort, which includes Zephyr Resort, Aksels, and Altered Latitudes. You'll collaborate closely with Sales, Product, Creative Directors, and retail partners to ensure our brands show up clearly, creatively, and competitively \-through email campaigns, catalogs, photo assets, partner communications, and tailored go\-to\-market strategies. This role blends brand strategy with hands\-on e...

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