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Brand Category Manager

CELLA • Boston, MA, US • published 2026-11-06 00:59:38.679306

Description

**Location: Boston, MA** **Position Type: Full\-Time W\-2 Contract (Approximately 7\-Month Duration, leave coverage)** **Compensation: $54\.00 \- $58\.00/hour (max)** Cella is seeking a **Brand/Category Manager** to join the Omni\-Channel Marketing team for an iconic global footwear and apparel brand. This role offers the opportunity to shape brand perception, lead major strategic product launches, and streamline cross\-functional operational workflows across key brand initiatives. You will play an integral role in driving product assortments and stewarding budget operations through the end of the fiscal year. **Responsibilities:** * **Brand Strategy \& Positioning:** Develop and execute comprehensive brand strategies aligned with business goals; define brand identity, key messaging, and positioning to resonate deeply with target audiences. * **Product Assortment \& Portfolio Planning:** Partner cross\-functionally to plan, curate, and optimize product assortments. Analyze consumer behavior, marketplace trends, and competitor dynamics to uncover portfolio opportunities. * **Go\-to\-Market \& Launch Execution:** Spearhead product launches by coordinating closely across marketing, sa...

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