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Marketing Manager

Wisconsin Foundation and Alumni Association • Madison, WI, US • published 2026-11-02 15:17:13.580575

Description

Overview: The Wisconsin Foundation and Alumni Association (WFAA) is seeking a strategic, results\-driven Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high\-impact marketing initiatives. The ideal candidate brings experience in account\-based marketing, lead generation and nurturing, stakeholder\-centered communications, and developing donor cultivation materials, along with the ability to turn complex fundraising opportunities into focused, compelling strategies. Working alongside dedicated communications strategists and creative professionals, this role will guide audience strategy, messaging, and campaign execution to deepen donor engagement and inspire philanthropic support. The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high\-profile projects. Ensures alignment with organizational goals through effective proje...

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