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Senior Test Design and Campaign Planning Consultant (Senior Data Science)

Wells Fargo • Charlotte, NC, US • published 2026-09-29 08:55:30.860956

Description

**About this role:** Wells Fargo is seeking a talented Senior Test Design and Campaign Planning Consultant to join our growing Marketing Science Test Design \& Planning team as part of Consumer Banking and Lending (CBL). This Senior Test Design and Campaign Planning Consultant role will be responsible for consulting on, developing, and implementing marketing testing strategies that drive growth and engagement, while continuously improving campaign test \& learn agendas to drive performance and efficiency. Additional responsibilities of the role include forecasting financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns. Learn more about the career areas and lines of business at wellsfargojobs.com. **In this role, you will:** * Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns * Evaluate key marketing levers for future optimization * Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design * Support the monthly forecasting process, e...

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