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Research Assistant – Social Media & Audience Growth

The New School • NY, US • published 2026-11-10 06:59:56.052367

Description

Faculty Laura Lanteri is looking for a strong student or junior researcher to support the development and audience\-building strategy for an independent documentary focused on beauty, culture, identity, and the global beauty industry. The role will focus specifically on understanding how the project can build meaningful social media traction ahead of fundraising, production, and release. **Duties and Responsibilities** * Research current conversations, trends, creators, communities, and cultural moments related to beauty, identity, aesthetics, body image, fashion, and contemporary culture * Identify topics and angles with strong potential for organic social engagement * Research relevant TikTok, Instagram, YouTube, Reddit, and other online communities * Identify creators, journalists, experts, commentators, and potential collaborators who could help expand the documentary’s reach * Track emerging conversations and cultural shifts that could provide entry points for the film * Analyze successful documentary, media, beauty, and culture accounts to understand what drives engagement and audience growth * Research formats, hooks, narratives, and content structures that perform particula...

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