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VP, Marketing & eCommerce

Advance Auto Parts • Raleigh, NC, US • published 2026-10-24 08:05:11.040926

Description

**Job Description** ------------------- ### **Position Summary** The Vice President of Marketing \& eCommerce is a strategic, enterprise‑level executive responsible for defining and executing Advance Auto Parts’ end‑to‑end marketing, digital, and eCommerce strategy across DIY and Professional (B2B) customer segments. This role is accountable for driving revenue growth, brand strength, customer acquisition and retention, and omnichannel performance at scale in a complex retail automotive environment. The VP will lead a high‑performing, cross‑functional organization spanning brand marketing, performance marketing, loyalty, CRM, digital experience, eCommerce merchandising, and marketplace partnerships. As a key member of the executive leadership team, this leader will partner closely with Merchandising, Supply Chain, Stores, Commercial Sales, Data \& AI, Technology, and Finance to ensure marketing and digital investments directly enable business outcomes and an industry‑leading customer experience. This role embodies Advance Auto Parts’ cultural belief that “People are our best part” and champions a customer‑first, data‑driven, and results‑oriented approach aligned with the company’s ...

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