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Retail Brand Manager - Digital

Carhartt • Dearborn, MI, US • published 2026-10-05 13:41:55.468940

Description

Position Details **Title:** Retail Brand Manager \- Digital **Department:** Marketing **Reports to:** Sr. Retail Brand Manager **Location:** Dearborn, MI **Job Classification:** Remote **FLSA Status:** Exempt **Job Band:** Professional Job Summary The Retail Brand Manager – Digital is responsible for developing and executing strategic marketing plans and programs for key digital Channel Partners by balancing brand objectives and brand integrity with sales goals. Plans will reflect the nature of the brand while driving demand across key markets/segments and the sell\-in/sell\-through of Carhartt product. This role helps to define and drive the digital Carhartt shopping journey across our key digital Channel Partners by championing the brand experience in ways that make it easier for hardworking people to find and buy our rugged products. As a result, this role will also provide digital strategy council/expertise to their peers in retail marketing as well as external agency management to support the digital marketing plans and programs Carhartt executes with the rest of the wholesale account base Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and t...

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