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Media Planner and Buyer - Two Rivers Marketing

Two Rivers Marketing • Des Moines, IA, US • published 2026-09-25 21:51:46.130555

Description

**WHO WE'RE LOOKING FOR:** The Media Planner/Buyer is responsible for planning and implementing paid media efforts on behalf of assigned agency clients. This strategically minded media expert will craft recommendations to engage audiences and drive brand interactions. They work closely with other agencies to architect connected experiences across all online and offline channels and align paid, owned, and earned media efforts. **WHAT OUR MEDIA PLANNER AND BUYER WILL DO ONCE THEY'RE HERE:** * Develops comprehensive media strategies and detailed tactical plans aligned with clients’ marketing objectives, target audiences, and budgets. * Collaborates with Digital Marketing Solutions leads and cross functional teams to plan and execute integrated media strategies across paid and organic search and social, and partners with Experience and Technology teams on email, lead generation, website and landing page optimization, and emerging technologies. * Ensures that integrated media plans are on strategy and align with integrated efforts across paid, owned, and earned marketing efforts. * Conducts research to identify optimal media strategies, channels, tactics, and partners. * Creates targeti...

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