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Industry Marketing Specialist

UL Solutions • Northbrook, IL, US • published 2026-10-07 15:03:33.255301

Description

UL Solutions is seeking an Industry Marketing Specialist to lead marketing execution for the Built Environment portfolio. This role partners closely with sales, product, and subject‑matter experts to deliver buyer‑centric campaigns, support service launches, and equip sales teams with impactful enablement tools that drive demand. The role contributes strategically to industry storytelling, buyer journey design, ensuring alignment across campaigns, content, and channels. The Industry Marketing Specialist monitors performance, derives actionable insights, and continuously optimizes programs to improve engagement, pipeline influence, and business outcomes across Built Environment solutions. * Supports efforts to define the market opportunity for an industry and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more. Helps enable monitoring of industry trends and efforts to complete competitive analysis for growth opportunities and impending risks. * Supports campaign planning and proactively measures the impact of thought leadership, content development, demand creation and sales enablement efforts. * Helps coordinate launch plans,...

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