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Marketing Strategist (Persona & Journey Design)

Stralynn Consulting Services, Inc. • Nashville, TN, US • published 2026-10-07 09:03:19.761573

Description

**About the Role** **:** We are seeking a data\-driven and empathetic Marketing Strategist to optimize AI recruitment platform. In this role, you will move marketing beyond broad demographic categories and focus on creating deep, research\-based student personas. You will map the complex decision\-making journey of prospective students from initial discovery to matriculation and design targeted campaigns that address their unique goals, financial barriers, and emotional needs You will be responsible for moving our marketing beyond basic demographic checklists, focusing instead on the holistic motivations, behaviors, and values of our target audience. **Core Responsibilities** * **Actionable Persona Intelligence:** Develop and continuously refine deep, multi\-dimensional buyer/user personas. Translate these research archetypes into dynamic behavioral signals that inform creative and operational strategies. * **Creative Strategy \& Brand Systems:** Lead the development of differentiated messaging and creative concepts that turn abstract ideas into something our audience remembers and trusts. * **Customer Journey Design:** Architect end\-to\-end user experiences that map to the specif...

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