All jobs → Partner boards

Marketing Specialist- CRM and Lifestyle

Colson Group • Saint Joseph, MI, US • published 2026-11-06 00:59:38.672060

Description

The CRM \& Lifecycle Marketing Specialist runs the system that turns marketing demand into sales opportunities. The role qualifies and routes incoming leads, keeps Salesforce data clean and usable, builds nurture programs, and operates the marketing scorecard that shows leadership what is creating demand and what happens to it. This is an operating role, not a manual service desk. The specialist works inside a lifecycle and measurement design set by the VP Global Marketing and makes it run reliably, documents it, and improves it over time. **Key Responsibilities** **Lead management and qualification** • Review and qualify incoming leads against the lead definitions agreed between Marketing and Sales. • Route qualified leads to the right Sales owner according to routing rules, and track follow\-up and outcome. • Report on lead quality, response time, and disposition, and feed what is learned back into Marketing and Sales. **CRM data quality** • Maintain accurate customer, distributor, and lead records in Salesforce: required fields, duplicates, ownership, and lifecycle stage. • Partner with IT / Salesforce support on field, workflow, and integration changes. • Define and monitor dat...

Get jobs like this daily in Telegram: @careeri_bot