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Franchise Marketing Strategy Specialist

ServiceMaster Brands • Lansing, MI, US • published 2026-09-26 09:51:26.161028

Description

**Description** TWO MEN AND A TRUCK® is seeking a **Franchise Marketing Strategy Specialist** to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives. This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation. The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals. **What you will do:** * Assist franchisees in developing and implementing local marketing plans aligned with system strategy. * Review marketing performance metrics and help identify opportunities for improvement. * Assist franchisees in understanding marketing performance and return on marketing investment. * Identify trends and share insights with franchisees and internal teams. * Work with Paid Digital Shared Services to align marketing strategy with ...

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