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Digital Growth Marketing Specialist

PDI Communication Systems, Inc. • Springboro, OH, US • published 2026-09-24 22:03:54.890976

Description

**ROLE:** The Digital Growth Marketing Specialist is the core demand\-generation engine and digital authority driver for PDi. This hybrid role bridges creative storytelling, search engine evolution (SEO/AEO), and analytical media buying. Your objective is to increase brand awareness, to capture high\-intent demand, and convert that traffic into qualified sales pipelines. You will write an authentic, first\-person brand perspective that builds immediate credibility with our core decisionmakers, including hospital IT directors, nursing executive leadership, and healthcare facility managers. **RESPONSIBILITIES:** Content Engineering \& AEO Strategy: * Write 1\-2 high\-leverage, authoritative blog posts per month. Structure content for AI ingestion, featured snippets, and LLM citations across Google AI Overviews, Perplexity, ChatGPT Search, and Copilot. * Develop one comprehensive core campaign asset per quarter, owning the full conversion path (landing page, HubSpot automations, thank\-you page, workflow email sequence, and promotional copy). * Monitor organic visibility and own search KPIs, maintaining brand authority across both traditional search and generative AI engines. * Mainta...

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