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Principal Field Marketing Manager

Blackbaud • Remote, US • published 2026-11-02 15:17:13.579843

Description

**About the Role** Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Field \& Event Marketing Manager for our K\-12 vertical, you will create experiences that earn attention, build trusted relationships, and move priority opportunities forward. You will own the full event lifecycle, from strategy and audience through onsite experience, follow\-up, and business impact. This is an individual contributor role for a disciplined operator who combines strong experiences with measurable growth outcomes. **What You’ll Do** * Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments. * Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return. * Use the approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences. * Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships...

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