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Director, US RTD Marketing - - 196
Suntory Global Spirits • New York, NY, US • published 2026-09-30 01:58:36.327750
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**Date:** Sep 29, 2026 **Location:** New York, NY, US **Company:** Suntory Global Spirits **What makes this a great opportunity?** ---------------------------------------- * \-196 is not a brand you simply manage — it is a brand you build. As a critical growth driver for North America, \-196 is redefining what a Japanese vodka seltzer can be in the U.S. market. Built on proprietary Freeze Crush Infusion technology and a distinctly Japanese brand world inspired by Japanese culture, \-196 represents a significant growth opportunity within Suntory Global Spirits. * The Director, Marketing – \-196 will lead the overall U.S. brand strategy and business agenda, building the long\-term vision while delivering near\-term growth. This leader will have significant ownership and visibility, leading a team of approximately eight and partnering closely with commercial, innovation, insights, finance, global marketing, and agency partners. * This is an opportunity for someone who wants to build, scale, and shape a challenger brand, rather than inherit an established playbook. **Role Responsibilities** ------------------------- * Brand \& Business Leadership o Own the overall U.S. vision, strategy...
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