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Customer Loyalty and Lifecycle marketing manager

Gelson's Markets • Santa Fe Springs, CA, US • published 2026-10-09 03:03:30.787262

Description

**CUSTOMER LOYALTY AND LIFECYCLE MARKETING MANAGER** The Customer Loyalty and Lifecycle Marketing Manager is responsible for strengthening customer relationships, increasing loyalty participation, and improving customer retention, engagement, frequency, and lifetime value. This position translates Gelson’s approved loyalty and membership strategy into detailed programs, implementation plans, customer communications, platform requirements, and ongoing execution. The role uses customer insights and business objectives to develop relevant communications, offers, benefits, recognition, and experiences across the customer lifecycle The Customer Loyalty and Lifecycle Marketing Manager manages the planning and execution of customer communications and lifecycle programs across email, SMS, loyalty, digital offers, direct mail, and other owned customer channels. The role partners with Marketing, Merchandising, Operations, Digital, IT, Finance, enterprise analytics, store teams, and external vendors to deliver coordinated customer experiences. E\-commerce operations are owned by the appropriate commerce business owner. This role partners with the commerce team to support customer communicatio...

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