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Brand Manager

the LEGO Group • Boston, MA, US • published 2026-10-08 03:03:36.678663

Description

Just imagine turning audience insights into LEGO® brand experiences that inspire adult builders and drive growth. Then make it real. **About the role** As a Brand Manager for our adult audience, you'll lead the delivery, measurement, and evaluation of audience marketing programs and campaigns. You'll work alongside the Brand Manager responsible for strategy and design, translating priorities into integrated activations across media, retail, eCommerce, social, influencer, public relations, and experiential channels for the US market. You'll connect brand health with commercial performance, ensuring campaigns reach adult consumers and deliver measurable results. **Required Qualifications** * Led consumer marketing programs for family, entertainment, gaming, toy, retail, or lifestyle brands. * Delivered integrated campaigns across multiple marketing channels, including performance measurement and evaluation. * Managed campaign budgets, financial planning, and competing priorities at scale. * Built productive retail partner relationships and marketing programs that created shared commercial value. * Applied business analysis to identify opportunities and improve brand health, audience ...

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