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Associate Director of Brand Marketing

Fred Rogers Productions • Pittsburgh, PA, US • published 2026-10-17 20:18:30.047751

Description

The Associate Director of Brand Marketing reports directly to the VP of Marketing \& Brand Management. The role owns brand strategy, positioning, messaging, architecture, standards, brand partner marketing, and long\-term brand health for the Fred Rogers Productions (FRP) brand, FRP's portfolio properties, and future initiatives. The role serves as Fred Rogers Productions’ lead steward of brand strategy while partnering closely with the Associate Director of Social \& Integrated Marketing, who leads integrated campaign planning, audience development, and channel execution. Where the Associate Director, Social \& Integrated Marketing brings campaigns to life across channels, this role defines what each brand stands for and keeps it consistent. It turns the VP's marketing vision into brand plans, positioning, and guidelines. It also serves as the day\-to\-day marketing lead for FRP's production and internal partners and its brand and creative agencies on brand efforts. This is a strategic and hands\-on role. It calls for equal comfort writing a brand positioning statement and partnering with internal teams, external partners, and agencies to sustain and optimize each brand over time....

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