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Marketing Analyst

Entergy • New Orleans, LA, US • published 2026-10-01 21:59:21.734542

Description

**PS Job Title:** Marketing Analyst, Sr Staff **Work Place Flexibility:** Hybrid **Legal Entity:** Entergy Services, LLC **Job Summary/Purpose** The Marketing Analyst Sr Staff is responsible for driving customer engagement, digital adoption, retention and growth across the organization. This role develops and implements effective marketing strategies and collaborates with cross\-functional teams to enhance the customer experience and accomplish business goals. **Job Duties/Responsibilities** * **Drive customer growth, engagement and retention** * Develop a deep understanding of the target audience and their needs through collaboration with cross\-functional teams. * Conduct analyses to uncover insights about customer behaviors, preferences, and pain points through cohort analysis, A/B testing, funnel analysis, audience segmentation, and other data\-driven approaches. * Analyze the customer journey and identify opportunities to optimize the experience, increase retention, and drive adoption and growth. * Optimize marketing performance across channels, including display advertising, paid search, paid social, email, SMS, voice and direct mail to reach customers and deepen engagement. ...

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