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Orangetheory Fitness Marketing & Social

Orangetheoryfitness Santa Rosa • Santa Rosa, CA, US • published 2026-10-23 14:05:16.857899

Description

**Overview** Join our dynamic team as the Marketing Director for Orangetheory Fitness, a leading innovator in the health and fitness industry. In this energetic role, you will spearhead comprehensive marketing strategies that elevate brand awareness, drive member engagement, and generate demand across multiple channels. Your leadership will inspire cross\-functional teams to deliver compelling campaigns that resonate with diverse audiences and foster community growth. This is an exciting opportunity to shape the future of a rapidly expanding fitness brand through innovative marketing initiatives, data\-driven decision making, and creative storytelling. **Responsibilities** * Develop and execute integrated multichannel marketing strategies that encompass digital marketing, social media advertising campaigns, print advertising, and content marketing to maximize brand visibility and member acquisition. * Lead and manage marketing, advertising, and public relations teams to ensure cohesive campaign execution aligned with brand goals. * Oversee demand generation marketing efforts utilizing marketing automation tools, CRM systems, Google Analytics, and web analytics reporting to optimize...

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