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Marketing Analyst & Digital Campaign Manager

Appalachian Regional Healthcare • Hazard, KY, US • published 2026-10-07 21:03:27.356983

Description

**Overview** ------------ To manage and maintain the ARH digital brand and presence including but not limited to web, digital, social, and traditional media campaigns, along with assisting with an online ARH provider/clinic data integrity. Tracking, reporting, and managing departmental budgets, invoices, and coding to accounts while working with accounting department. Gathers data from different internal and external sources to compile and generate reports for pre and post marketing campaigns. **Responsibilities** -------------------- **Essential Functions** * Analyze digital marketing data to identify trends, insights, and opportunities for improvement with organic and paid advertising. * Develop and implement digital marketing strategies, as well as full campaigns with marketing managers. * Manage, analyze, and optimize digital presence through SEO, SEM, Google Analytics, and digital campaigns. * Collaborate with the marketing team to create engaging content and promotional materials. * Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations. * Stay up to date with the latest digital marketing trends, tools, and best...

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