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[MARKETING] Digital Marketing Manager, Brand Experience and Demand Generation

TCL North America • Irvine, CA, US • published 2026-10-09 09:03:26.628851

Description

**Position Summary:** --------------------- The Digital Marketing Manager (Brand Experience \& Demand Generation) plays a critical role at the intersection of Brand, Media, and Digital Commerce. This position is responsible for driving high\-quality consumer demand and shaping the digital brand experience across key touchpoints, ensuring that awareness and consideration efforts translate into measurable business impact. Acting as a strategic bridge between Brand Marketing, eCommerce, and Media teams, this role focuses on building and activating upper\- and mid\-funnel strategies that generate qualified traffic and accelerate the path to purchase. The position owns paid media strategy, website experience (TCL.com), and CRM\-driven lifecycle marketing to ensure a cohesive and effective consumer journey from discovery through purchase intent. The successful candidate brings a strong understanding of how modern digital marketing ecosystems operate, with the ability to translate brand and commercial objectives into integrated campaigns, content strategies, and data\-driven optimizations that deliver results. This role is ideal for a marketing professional who is equally comfortable mana...

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