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Social Media Manager and Content Creator

None • New York, NY, US • published 2026-10-03 15:14:19.355443

Description

**About the role** Luckin Coffee US is looking for a highly creative, hands\-on Social Media Manager and Content Creator to lead our Instagram and TikTok presence. You will turn product launches, everyday coffee occasions and NYC culture into content that makes people want to discover and try Luckin. Creativity is central to this role. We want someone who brings original campaign ideas, writes compelling hooks and knows how to make a product relevant to our audience. You will own social campaigns from the first idea to the final post and use performance insights to improve what comes next. You should be proactive, organized and quick to act. You can manage overlapping launches and content deadlines, make clear priority decisions and move projects forward without waiting for step\-by\-step direction. **What you will do** **Creative strategy and product launches** * Own the social planning for product launches from concept and briefing through production, publishing and post\-launch review. Align messaging and timing with the integrated marketing lead. * Develop original social campaign concepts that connect product benefits to customer interests, NYC culture and occasions such as th...

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