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Marketing Operations Manager

Valley Bank • VA, US • published 2026-11-03 21:16:48.387371

Description

Responsibilities include but are not limited to: * Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross\-functional workflows. * Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems. * Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel. * Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams. * Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting. * Demonstrated track record of delivering positive results on high\-impact projects. * Ensure compliance with regulatory, brand, and data privacy standards in campaign execution. Requirements: **Required Skills:** * Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo). * Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics. * Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear pre...

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