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Director, Channels Growth & Strategy

Lionsgate • Santa Monica, CA, US • published 2026-09-30 01:58:36.332010

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Description

Department: Marketing \& Publicity Location: Santa Monica, CA, US, 90404 **Summary of Position** ----------------------- The Director, Channels Growth \& Strategy is responsible for defining and executing comprehensive growth strategies that drive audience, subscriber acquisition, engagement, and retention across Lionsgate’s streaming and digital distribution ecosystem. This role operates at the intersection of data, brand strategy, performance marketing, programming, and business strategy, leading initiatives across SVOD, AVOD, FAST, and partner channels to accelerate performance and scale. Through lifecycle marketing, experimentation, analytics, and cross\-functional leadership, this role translates insights into actionable marketing strategies (paid, owned and earned) that optimize the full customer journey while building distinct brands that audiences connect with to maximize long\-term value. The ideal candidate brings a strong balance of strategic brand thinking, analytical rigor, and operational leadership, with a deep understanding of the streaming landscape and partner ecosystems. At Lionsgate, our Worldwide Television Marketing team is anchored by three pillars: Curiosity...


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