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Automotive Brand Marketing Manager (Luxury Import Brands)

AutoNation • Union City, GA, US • published 2026-11-05 18:59:27.315849

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Description

The Automotive Brand Marketing Manager (Luxury Import Brands) leads OEM marketing strategy and execution for assigned automotive brands nationwide. Serving as the primary marketing partner to Brand Presidents and OEM partners, this role translates business insights, funding opportunities, and OEM priorities into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement. They also partner across Field Marketing, Media, CRM, Creative, After Sales, and Operations to ensure alignment between OEM initiatives, corporate priorities, and local market execution while maximizing performance and ROI. The position reports to Vice President, Field Marketing.**Job Responsibilities** ------------------------ * Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance. * Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns. * Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders. * Lead communication and execution of OEM programs, incentives, events, promotions, and product launches. * Partner with...


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