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Digital Marketing/Communications Manager: Paid Media Buying — Publisher Direct, Endemic Trade & Programmatic

Cox Automotive • TX, US • published 2026-10-04 01:41:21.038469

Description

* **This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.** The **Digital Marketing / Communications Manager** owns paid media buying across endemic trade publications, industry sponsorships, and programmatic platforms in support of the entire enterprise marketing portfolio. This role plans, negotiates, executes, and optimizes publisher\-direct placements \- display, newsletter, native, custom content, event and print \- and manages a secondary book of programmatic and paid social buying. As the enterprise moves media buying in\-house, this role develops the buying model itself: establishing scalable processes for publisher negotiation, insertion order management, trafficking, verification, and reconciliation where those processes do not exist today. This is a deep subject matter expert role without direct reports. The Manager partners with Product and Brand Marketing on campaign objectives and audience priorities, with Marketing Analytics on measurement design and attribution, with MarTech on audience activation and tag governance, and...

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