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Marketing Campaign Specialist (USFMKCX)

Farmers Insurance Group • Remote, US • published 2026-10-06 01:33:33.782837

Description

**Job Summary** --------------- Leverages digital analytics and manages day\-to\-day operations of the paid Display \& Social Media Acquisition plans. Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns. **Essential Job Functions** --------------------------- Leads end to end build\-out of paid display and social campaigns (that is DV360, Facebook, etc. ), daily management and optimization of in\-market campaigns to deliver against key KPIs, manage ongoing data reporting. Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms. Leads daily performance analysis to determine optimization opportunities to implement in\-market Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion. Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast. Leads daily management (actualizing, optimizing and planning) of the paid Display \& Social media budgets with minimal sup...

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