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Growth Marketing Digital Acquisitions Director

Wells Fargo • Columbus, OH, US • published 2026-10-09 03:03:30.794198

Description

**About this role:** Wells Fargo is seeking a Marketing Director to lead a team responsible for developing and executing growth marketing strategies focusing on our key Checking products. This work is highly visible and is a key priority of the Consumer Banking and Lending (CBL) business unit. This role will drive strategic alignment across the organization to ensure the development of compelling customer value propositions, differentiated positioning, competitive offers, customer\-centric experiences, and integrated marketing tactics that accelerate customer acquisition, deepen engagement, and drive profitable growth. This leader will play a critical role in shaping how Wells Fargo wins with consumers by translating enterprise and line\-of\-business priorities into actionable marketing strategies that resonate with customers and deliver measurable business results. Working across product, analytics, digital, channel, risk, legal, compliance, and creative teams, this individual will be responsible for identifying growth opportunities, influencing product and offer strategies, and ensuring marketing investments are aligned to areas of greatest customer and business impact. Success i...

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