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Digital Advertising Specialist

Artist Festivals Inc. • Iowa City, IA, US • published 2026-10-23 02:05:07.129559

Description

**ABOUT THE ROLE** We are seeking a results\-driven Meta (Facebook \& Instagram) Advertising Specialist to manage local ad campaigns designed to drive strong community engagement and physical foot traffic for our upcoming outdoor juried art festivals in the Midwest. In this role, you will design, target, and optimize hyper\-local campaigns to build event awareness, drive Meta event RSVPs, and draw thousands of visitors on show weekend. **KEY RESPONSIBILITIES** * Set up and manage Meta ad campaigns within a specified budgeted ad spend allocation across the 3\-4 weeks leading up to the event. * Implement precision geo\-targeting (15–30 mile radius) to reach art enthusiasts, local homeowners, and festival\-goers. * Utilize engaging creative (carousel ads, video/reels, Face book Event responses) to build pre\-show momentum. * Monitor and optimize key efficiency metrics (CTR, CPM, and Cost per Event Response). * Track performance against foot\-traffic milestones to unlock tiered performance bonuses. **QUALIFICATIONS** * Must have the following: * Experience or education running successful local Meta (Face book/Integra) ad campaigns with a focus on foot traffic, local awareness, or event...

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