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Associate Brand Manager
The HEINEKEN Company • White Plains, NY, US • published 2026-10-01 03:58:49.992693
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About the Role: This role will be responsible for overall management of Heineken digital and social owned channels, as well as supporting the overall ATL/BTL team on execution of the annual marketing plan Key Responsibilities: * Project management: Create and manage project timelines on key ABTL projects (innovation, creators, ad hoc overlay plans) developing and maintaining timelines, workback schedules, and status trackers to ensure on\-time, on\-budget delivery across all initiatives * Budget Management: Track and manage the brand marketing budget, maintaining up to date spend trackers, coordinating PO processing and invoice reconciliation with finance, and flagging variances or risks to the Brand Manager * Reporting: + Compile and distribute monthly brand performance reports, consolidating data across media, social, sales, and brand health metrics, providing clear analysis of key trends, insights, and recommended actions + Track and report against KPIs for the priority market plans and activations, consolidating data from cross functional teams + Internal engagement: Support the development and execution of internal engagement initiatives, creating and distributing brand update...
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