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Manager, Marketing Strategist

Capital One • McLean, VA, US • published 2026-10-26 02:04:48.309892

Description

Manager, Marketing Strategist The Marketing Strategist Manager will drive the day\-to\-day execution of Capital One’s Concierge brand initiatives, translating overarching strategy into high\-performing campaigns, channel execution, and measurable growth. Reporting directly to the Sr. Manager, Brand Marketing, you will own organizational performance metrics, cross\-channel strategy, and paid media analytics to optimize brand performance and drive member acquisition across all touchpoints. In this role, you will champion a test\-and\-learn mindset—working cross\-functionally to establish performance benchmarks, track initiative ROI, gather insights, and optimize campaigns to maximize brand reach, engagement, and conversions. **Primary Responsibilities** * **Performance Marketing \& Analytics Strategy:** Partner with the analytics team to establish channel OKR, and distribution strategies across all channels. Build performance dashboards to track campaign data and lead monthly review sessions to continuously optimize content performance and member acquisition. * **Consumer Data \& Insights:** Work cross\-functionally to gather and surface member and industry insights, demographic tren...

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