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Lifecycle Marketing Manager

Sony Interactive Entertainment • San Mateo, CA, US • published 2026-11-02 21:16:42.114326

Description

**Why Sony Interactive Entertainment?** Sony Interactive Entertainment isn't just the Best Place to Play — it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting\-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. **Role Overview:** The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible for implementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe. We are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay and drive revenue. We use data\-driven insights to build ...

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