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Sr. Content Strategist

Abbott • Madison, WI, US • published 2026-10-09 09:03:26.642512

Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life\-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. **The Opportunity** Abbott’s Customer \& Digital Experience (CDX) team is responsible for defining, driving, and delivering innovative, immersive, memorable customer\-centric journeys for all our customers, across all channels (digital and physical). These journeys are grouped by Customer Types (e.g., Patient, Provider) and further categorized into a set of Experiences (e.g., Understand Risks \& Complete Screening, Confirm Diagnosis). Each Experience has a set of specific, measurable Objectives and Key Results (OKRs) that the overall team is accountable to fulfill. The Senior Content Strategist is responsible for working with a team of CDX researchers, UX designers, strategists, and copywriters to create and drive an end\-to\-end content solution and optimization. Their duties include collaborating with the CDX Research team to learn abo...

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