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Director, CRM & Marketing Analytics - Marker Trax

None • Las Vegas, NV, US • published 2026-09-24 16:04:07.153178

Description

**Director, CRM \& Marketing Analytics** **Job Description** **Category:** Marketing **Status:** Exempt **Reports To:** Chief Marketing Officer **Job Description** The Director of CRM \& Marketing Analytics is responsible for the systems, infrastructure, and analytics that make marketing measurable across the Marker Trax portfolio. This role serves as the primary administrator and architect of HubSpot, develops and manages customer lifecycle journeys, and builds reporting and analytics frameworks that connect customer behavior to business outcomes. This is a hands\-on individual contributor role focused on CRM strategy, marketing operations, automation, reporting, and data governance. **Responsibilities** **CRM Architecture \& Governance** * Serve as the primary administrator and architect for HubSpot. * Design and maintain CRM data structures, custom objects, properties, pipelines, and lifecycle stages. * Establish and enforce CRM data standards, naming conventions, and validation rules. * Build and maintain integrations between HubSpot and internal systems using APIs, webhooks, and middleware. * Manage platform permissions, data hygiene, troubleshooting, and compliance\-sensitive...

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