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Digital Marketing Specialist

GovCIO • Fairfax, VA, US • published 2026-11-06 00:59:38.672913

Description

Overview: GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT\-focused content to help grow our audience, promote our in\-person events and strengthen our readership. This position will be located in the DC/MD/VA area and will be fully remote. Responsibilities: GovCIO is seeking a digital marketing specialist to join our team. Reporting to the Digital Marketing Director, this role will help develop segmentation and personalization strategies, craft marketing copy, and create IT\-focused content to help grow our audience, promote our in\-person events and strengthen our readership. You might be a good fit for this role if you’re excited about optimizing and growing a top\-notch digital marketing program. Responsibilities* Work to grow our engaged audience and CRM database through organic and paid channels * Support continued growth of event registrations and in\-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement * Manage frequency and distribution of digital marketing campaigns * Segment audience based on behaviors (e.g...

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